Welcome to the HR blog. I'm a Sydney photographer, podcaster and brand strategist from the Northern Beaches and I'm so glad you're here! Feel free to grab yourself a peppermint tea - my drink of choice! - and enjoy viewing my latest work, browsing our brand and portrait resources, and getting a little peek into my life!

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February 18, 2018

Sydney Personal Branding Photography: Steve

Hayley Richardson Northern Beaches Photographer and Sydney Personal branding photography

This personal branding photography session in Sydney’s beach suburb of North Curl Curl was special for a number of reasons:

  1. It was the first time I got to test-drive my new camera and lens, and
  2. The subject of the portraits was my little (big) brother, Steve!

Steve was the person of all my family who I noticed the biggest change in after 3 years away. He’d gone from a boy to a man, he’d filled out and he just seemed… different. Relaxed, comfortable and totally at ease in his skin. When I first saw him the day I got back, I couldn’t stop looking at him in disbelief thinking, ‘Is that really my little brother?!’ – it was so funny! I still see him as a 12-year-old.

On the camera side of things, I recently decided it was time to order a new one to signify my commitment to photography and to help take my work to the next level. I’d been thinking and dreaming about upgrading for nearly a year, and it finally felt like the right time.

I learned photography using a Nikon D7000, a great crop-sensor camera that served me really well and I was fortunate to use. However, it (along with the lenses I owned) had limitations that I felt were starting to limit my work and the goals I had for where I wanted to go creatively.

I’ve always been more drawn to the Canon colouring system and knew that when the time came to upgrade my gear from a crop-sensor camera to full-frame, it would definitely involve a switch from Nikon to Canon.

So last week, my new full-frame Canon 5d Mark IV, and 24-70mm 2.8 lens arrived – my pride and joy! – and I’ve been like a kid at Christmas. Up until the weekend, I’d been flat out with meetings and catch-ups, and the only opportunities to take photos had been of my dog Ruby, and some still life images in my home.

Hayley Richardson Northern Beaches Photographer and Sydney Personal branding photography

Hayley Richardson Northern Beaches Photographer and Sydney Personal branding photography

When Steve mentioned he was coming down to Sydney from Newcastle for the night before his friend’s engagement party, I asked if he’d be keen to take some portraits at the beach. I’ve been wanting to showcase more men in my work, and I wanted some portraits to include in my portfolio that reflect the laidback Sydney lifestyle, which is different to the energy of many of my London portrait sessions.

Steve’s a 4th year engineering student and will soon be on the job market when his degree is over, so was happy to have some photos taken that he could use for LinkedIn. While this shoot is more lifestyle-focused than what I’d suggest for LinkedIn headshots, it was fun nonetheless and good practice for him for when he gets to the job-hunting stage and we’ll take some formal headshots.

We headed down to North Curl Curl beach, starting up in the bush on the rocky headland (Steve’s idea) which was a great location – I loved the depth and colours of the shrubbery in the background! Then we went down to the rocky section of the beach just under the headland, which had a beautiful glow as the sun was just about setting and gave the rocks and sand a luminous glow!

I even managed to get Steve to take a few pics of ME to use on Instagram – and I think he enjoyed it so much I don’t think he wanted to hand the camera back!

Enjoy browsing my favourites from the session!

Hayley Richardson Northern Beaches Photographer and Sydney Personal branding photographyHayley Richardson Northern Beaches Photographer and Sydney Personal branding photography Hayley Richardson Northern Beaches Photographer and Sydney Personal branding photographyHayley Richardson Northern Beaches Photographer and Sydney Personal branding photography

Hayley Richardson Northern Beaches Photographer and Sydney Personal branding photography

I think Steve ROCKED these portraits, what do you think?

Hayley xx

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