Welcome to the HR blog. I'm a Sydney photographer, podcaster and brand strategist from the Northern Beaches and I'm so glad you're here! Feel free to grab yourself a peppermint tea - my drink of choice! - and enjoy viewing my latest work, browsing our brand and portrait resources, and getting a little peek into my life!
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Mel’s a student of my Instagram Tribe course and since we met on Instagram she’s done so well with her account, growing it from a few hundred followers, building connections, collaborating with brands and always supporting others and I wanted to share her story with you and shine a light on this wonderful woman. I hope you find a new account in Mel to follow and enjoy her food updates, her hubby’s enviable cooking skills and her hilarious and spirited daughter Gracie.
I had previously set-up an Instagram account and fiddled around with it and then lost my patience as I had no clue what I was actually doing!
The defining moment for creating my Healing Gracie’s Gut Instagram account was deciding that I actually wanted to create a blog. I wanted it to be an outlet for chronicling my daughter Gracie’s health issues that we had been going through for the past couple of years and I thought Instagram would be a great platform for visually sharing what Gracie’s eats, what we do and then sharing my blog pieces, even though I had no clue how to put all those steps into action – I literally went with a gut feeling (no pun intended).
Not long after starting my HGG instagram account I stumbled across Hayley’s Instagram course, which I felt would help me understand the fundamentals and a way to work smarter with my account (which I’m so glad I did as it meant I got to know Hayley and the fabulous community she has created.)
One of the main reasons I started my blog was because I felt alone on our journey, I hadn’t come across anyone that was or had been going through similar to us, it was very isolating.
As my account starting to grow and I ‘met’ more and more people, I realised how many other families were going through similar situations. This has given me the drive and the confidence to continue what I’m doing. I have to say that has been one of my favourite things I love about Instagram, how you can connect to someone from the other side of the world and find out you’re going through similar things.
(I’m just now mastering Google analytics to work this out!) so I try and work hard to create engaging posts, respond to every comment I receive and ‘network’ around. Although I’m trying to get my head around Facebook and Pinterest currently, I know with Instagram I can consistently drive traffic to my blog.
I feel like my years of working in Recruitment and my natural interest in people (ok being nosey lol) has strangely played a large part in building up and gaining momentum with my account.
With my background in Recruitment I had to spend hours writing job advertisements and catchy captions to try and attract candidates to apply for the roles I was advertising as well as meeting and interviewing a whole lot of people. I feel like these skills have been transferable in the way I plan and write the captions for my posts to attract followers and to grow my engagement as well as how I naturally engage with people.
Overall I’ve enjoyed every moment I’ve been on Instagram (not sure my husband would say the same thing haha) and hope to continue to grow, engage, share and see where this journey takes me.
Thanks for sharing your insights Mel! One of my favourite reasons to be on Instagram is the people aspect too. I find it such a great place to spark new connections, stay up to date with people I want to keep relationships and even bring in clients!
Website: Healing Gracie’s Gut
Facebook: Healing Gracie’s Gut
Pinterest: Healing Gracie’s Gut