Welcome to the HR blog. I'm a Sydney photographer, podcaster and brand strategist from the Northern Beaches and I'm so glad you're here! Feel free to grab yourself a peppermint tea - my drink of choice! - and enjoy viewing my latest work, browsing our brand and portrait resources, and getting a little peek into my life!

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MWH4: From makeup artist to life coach. How Kate Caddle grew her business

In this episode, Hayley speaks with Award-winning Life Coach Kate Caddle to chat about how she transitioned from her 10-year career as a makeup artist to one of Australia’s most in-demand Life Coaches.

January 16, 2018

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December Portraits – Kamina Polivnick

A sneak peek into my December London Personal Branding Photoshoot with Life coach, yoga teacher and Reiki healer, Kamina Polivnick at her East London home.

January 15, 2018

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4 essential personality tests that will increase your brand value

One of the many delights of running your own business and building your brand is the opportunity to fully express yourself. I love personality and brand archetype tests in business because they are so powerful in helping us to see patterns and create frameworks that will help us show up in a consistent way, and ultimately build a valuable and trustworthy brand. Read this post to find out which tests I recommend you take!

December 11, 2017

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How to choose the right photographer (for you) for your personal branding photoshoot

So you’re gearing up to book a photoshoot and you’re searching for a photographer. 

You don’t want any photographer though – this is a shoot for your business! You want to make sure that the person you entrust your vision with is someone who truly ‘gets’ you, who you’ll feel comfortable with and who will help you bring your business to life by capturing your story and your essence.

November 5, 2017

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Silou London Press Event

Last week I was up bright and early to shoot a press event for Silou London‘s latest collection. Boy was it pretty! Silou is a London-based luxury activewear brand that was established in early 2017. Their pieces are designed in London and constructed in Lithuania using non-toxic materials and mindful manufacturing

November 3, 2017

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How to grow your business network as an Introvert using Instagram

Mention the word ‘networking,’ and from behind the introvert-owned computer screens across the internet you’ll feel the collective groan and shudders hurtling right at you through your wifi.

Us introverted folk, we’re not ones for small talk or the idea of meeting new people for personal gain, are we? And because that’s the general rep’ networking’s earned, the idea of swappin’ business cards is enough to make us want to bunker down under our duvet’s in an introverted cocoon for all eternity, amiright?

October 30, 2017

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Pretty as a picture with Irina Ray Balko

When I saw Ray’s brief come through, I literally squealed with delight, because she was describing a vision for a photoshoot with lots of flowers, Instagrammable locations and pretty pastel colours – my inner-creative dreamer swooned!

September 28, 2017

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From 100 – 4,500 Instagram followers: How Mel from Healing Gracie’s Gut is building her food blog community

Find out how one Instagrammer (and Instagram Tribe student) has grown her thriving and engaged community from 100 to 4,500 followers on Instagram, made meaningful connections and found her tribe. 

August 2, 2017

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7 ways to overcome fear and use Instagram Stories (even if you feel non-techy, awkward or uncomfortable)

Scared of using Instagram Stories because you think you’re awkward, non-techy, boring [insert reason here]? I’ve got your back and am sharing 7 ways to overcome your fear of Instagram Stories right here >>

June 21, 2017

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London via the USA with Kristie Lammi

Beautiful Kristie, all the way from the USA, hanging out at Westminster bridge.⠀

Kristie’s a fine food-and-wine loving success coach who’s big mission it is to help others create freedom and fulfillment in their lives. She was over in London on her life coaching course graduation, and we took some portraits while she was here and before she then left to meet her hubby in Paris (my faaaavourite city!).⠀

June 19, 2017

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