Welcome to the HR blog. I'm a Sydney photographer, podcaster and brand strategist from the Northern Beaches and I'm so glad you're here! Feel free to grab yourself a peppermint tea - my drink of choice! - and enjoy viewing my latest work, browsing our brand and portrait resources, and getting a little peek into my life!

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April 29, 2019

Cass Lane Wild Spirit Co Copywriting – Sydney Personal Branding Photographer

I loved working with Cass late last year to capture some branding photos for her copywriting business. Cass came to me with a serious case of Fear of Visibility Syndrome as there wasn’t a photo of her to be seen on her site! Originally, she thought she’d probably need around 3 photos all up, but after chatting quickly realised the potential for more photos to be used across her website and social media presence.

So we set to work on clarifying Cass’ brand values and she brought in lots of fun elements that represent her personality, like cupcakes, books and notepads and pens in cute colours. She hired an Air BnB in Newport on the Northern Beaches and we spent a few hours pretty much laughing and having a blast.

This is what Cass had to say about working together:

I’ve always loathed having my photo taken. Partly because I have an unparalleled talent for squinting, blinking, smiling crookedly, guffawing and coughing at just the right (or wrong) time. And partly because photos are awkward. Or at least that’s what I thought … before I met Hayley. In just one session, Hayley managed to completely change how I thought and felt about having my photo taken. She’s the genius behind the brand photos on my website, and is the reason I have photos of myself that I can say, without fibbing or exaggerating, that I absolutely adore. And for that, I will love her ’til my dying breath. 

If you’re looking for a crazy talented copywriter, you need Cass in your life! And even if you don’t need one (yet) I recommend you check out her website for some serious inspiration on how to make your brand 100% creatively unique. It’s like a playground!

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