Welcome to the HR blog. I'm a Sydney photographer, podcaster and brand strategist from the Northern Beaches and I'm so glad you're here! Feel free to grab yourself a peppermint tea - my drink of choice! - and enjoy viewing my latest work, browsing our brand and portrait resources, and getting a little peek into my life!
One project I dove right into after I arrived home was to update my workspace to a Hamptons-meets-Provincial office. I’m a little interiors-obsessed and have redecorated my rooms countless times since I was about 8 years old. It started with an entirely Winnie-the-Pooh themed room – not my best look! – followed by all-franjipani-everything, through […]
Natalee and Michael were married on Saturday at their South Narrabeen wedding, and it was perfect! The day was warm and mellow with just a hint of Autumn’s crispness and a soft sea breeze there to take the edge off the heat. They said ‘I do’ standing in front of a beautiful floral arbour on […]
Summer brand personality at a glance This is part one of a four-part series on seasonal archetypes at a glimpse. I wanted to share some information on the framework I use to help clients in their brand strategy session so that they can present a cohesive and client-attracting image in their brand portraits. Learning about […]
This Sydney personal branding photography session with Eleanor was beautiful. Elle’s a family friend, and we took some portraits of her one evening at sunset in Manly while we were at the beach having a picnic – I was super grateful Elle was willing to be a guinea pig for me after I bought my […]
This Sydney personal branding photography session was fun because Stroudy is a friend of mine – we’ve known each other since we were 3! We went to kindergarten, primary school and high school together, and now Stroudy runs his own Chiropractic Clinic – Trident Manual Therapy – in Dee Why on Sydney’s Northern Beaches. Even […]
Today I’m sharing some portraits from a recent session with Sarah, held down at Queenscliff Beach at sunset. Sarah’s a family friend – we’ve known each other forever as our parents were all friends before we were born! We were lucky enough to have lots of close family friends growing up, all with kids around […]
This personal branding photography session in Sydney’s beach suburb of North Curl Curl was special for a number of reasons: It was the first time I got to test-drive my new camera and lens, and The subject of the portraits was my little (big) brother, Steve! Steve was the person of all my family who […]
In this episode, Hayley speaks with Award-winning Life Coach Kate Caddle to chat about how she transitioned from her 10-year career as a makeup artist to one of Australia’s most in-demand Life Coaches.
If you’re in business, whether you realise it or not, you have (or you are) a brand. But what is a brand? And does branding really matter?
I believe yes, branding does matter, and I’m going to answer these questions and help you understand why and how a strong brand can help you make more money in this episode today.